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We facilitate your sales growth with our suite of marketing services.

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Lewis Totty

Lewis Totty

Founder

I run BAW, overseeing everything from strategy to delivery across our clients. I’m driven by seeing potential in people and brands early on, then helping shape that into clear direction, momentum, and long-term growth.

Will O'Keefe

Will O'Keefe

Performance Marketing Director

I help lead BAW, working across client retainers, projects, and the growth of BAW itself. My role spans strategy, delivery, and how we scale, covering all aspects of building a business.

Lydia Annetts

Lydia Annetts

Junior Ads Specialist

I help look after and create paid ads for BAW clients on Meta and Google, from the first idea right through to optimisation.

Rebecca Jarvis

Rebecca Jarvis

Email and Digital Marketing Executive

I’m a bit of a jack-of-all-trades at BAW, dipping into everything from SEO and PPC to my main love: planning and designing email campaigns for all our clients.

Esme Taylor

Esme Taylor

Junior SEO & PPC Specialist

As a junior SEO/PPC Specialist I do a range of tasks at BAW, from website design to Shopify builds and blog content.

Harry O'Brien

Harry O'Brien

Brand & Content Designer

I work across identity, web, photography and film, which mostly means I sit between strategy and execution and make sure ideas don’t fall apart when they become real.

Ben Chadwick

Ben Chadwick

SEO Lead

I help BAW’s clients get found through technical SEO, content and link building. I also test how brands show up in AI search and LLMs as search habits change, focusing on turning that visibility into relevant traffic, sales and enquiries.

Rachel Knowles

Rachel Knowles

PPC Specialist

I plan and manage paid ads for BAW’s clients, combining creative ideas with a love of getting stuck into the numbers. From strategy and ad copy to testing and optimisation, I help turn advertising budgets into more sales.

Izzy Clayton

Izzy Clayton

Agency Marketing Manager

I manage BAW’s marketing, shaping our strategy, campaigns and partnerships to connect us with brands that need what we do best.

Trusted by eCommerce brands everywhere

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Bath, Bubble & Beyond logo
Eden Sheds logo
Charm After Charm logo
Benchmark Kennels logo
Herbs of Grace logo
Warwickshire Gin Co. logo
The Fragrance Mirror logo
Dog Health logo
Bath, Bubble & Beyond logo
Eden Sheds logo
Charm After Charm logo
Benchmark Kennels logo
Herbs of Grace logo
Warwickshire Gin Co. logo
The Fragrance Mirror logo
Dog Health logo
Bath, Bubble & Beyond logo
Eden Sheds logo
Charm After Charm logo
Benchmark Kennels logo
Herbs of Grace logo
Warwickshire Gin Co. logo
The Fragrance Mirror logo
Insights

Read the latest thinking

Straight-talking eCommerce insights from the BAW team. Practical tips to attract customers, drive sales and keep them coming back.

Branding

How the Instagram Algorithm Affects Organic Reach

Instagram’s algorithm decides which content each person sees, using different ranking systems across Feed, Stories, Reels and Explore. This guide explains how those systems work, why your organic reach might be dropping, and what businesses can do to reach more people. It also covers the metrics to track so you can tell whether your content is really working.
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eCommerce
5 Minutes

What Is A Digital Marketing Funnel?

Learn what a digital marketing funnel is, the key stages and how eCommerce brands use it to turn browsers into loyal, repeat customers.
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Website Design
5 Minutes

The Best Shopify Apps for Conversion, AOV and Lifetime Value

Looking for the best Shopify apps to grow your eCommerce business? Explore the top tools for improving conversion rates, increasing average order value and building customer loyalty. From product reviews and upsells to email marketing and subscriptions, discover which apps are worth installing and how to choose the right ones for your store.
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