eCommerce SEO Agency for Shopify Brands
We get online stores ranking for the searches that sell. From strategy and technical fixes to on-site and off-site work, we do it all ourselves. No hand-offs, no developer backlog.
Trusted by eCommerce brands everywhere
Recent client results
A snapshot of what our SEO has done for clients: more searches landing on page one, more top-3 rankings for the keywords that sell, and a bigger share of Google's AI Overviews than Amazon.
Share of Google AI Overview citations, ahead of Amazon at 18%
More buying-intent keywords in the top 3
More monthly searches reaching page one
Your products are good. Google just can't find them.
You rank for your brand name and almost nothing else
Your collection pages have 40 words of copy and no reason to rank
Product descriptions came from the manufacturer, so a hundred other stores have the same text
Filters and tags have generated thousands of near-duplicate URLs you didn't know existed
Someone did an audit eighteen months ago and none of it was ever implemented
You've had an agency before, got monthly reports full of impressions, and no more sales
None of that means SEO doesn't work for your store. It means nobody has fixed the foundations yet.
Our eCommerce SEO services
Technical, content, authority and conversion. Those are the four things that move organic revenue for an online store, and we do all four ourselves, implementation included.
Technical SEO & Site Structure
Crawl budget, index bloat, faceted navigation, site speed and schema. This is the structural work that decides whether your money pages ever get seen, and we do it in your theme rather than in a document.
Content & Keyword Strategy
Keyword research mapped to commercial intent rather than search volume. Buying guides, comparison pages and supporting content that catch people before they've decided what to buy, then send them to your collections.
Category & Product Page Optimisation
Your collection pages are your highest-intent landing pages and usually your most neglected. We rewrite, restructure and internally link them so they rank for the commercial terms people actually buy on.
Digital PR & Authority
Rankings on competitive commercial terms need links. We earn coverage in publications your customers actually read. No directories, no link farms.
We don't hand you a list of fixes. We do them.
Ask anyone who's hired an SEO agency what went wrong and you'll usually get the same answer: the audit was fine, but nothing ever got implemented. The recommendations needed developer time, the developer had a backlog, and six months later the site was exactly where it started.
We build Shopify stores. Our developers are in the same building as our SEO team. When the audit says your collection template needs restructuring or your theme is loading 400kb of unused JavaScript, we don't raise a ticket with someone else. We go and fix it, usually that week.
That's the whole reason our clients see movement faster than they expect. The gap between knowing and doing is where most SEO retainers quietly die, and we don't have one.
In-house developers - Theme edits, speed work, schema and structural changes handled by our team, on your timeline rather than your developer's.
Your account, your data - We work in your Search Console, your GA4, your Shopify admin. Everything we build stays with you.
Reporting tied to revenue - Monthly reporting on organic revenue and commercial rankings, not impressions. You'll know what changed and what's next.
Acquisition and retention together - We also run Klaviyo email for eCommerce brands, so the traffic we win doesn't just convert once.
eCommerce SEO is a different job from standard SEO
The fundamentals are the same. What changes is scale and structure. A service business might have twenty pages. A mid-size Shopify store can have twenty thousand once you count variants, filters and tags, and most of those shouldn't be in Google's index at all.
Standard SEO
- Handful of service pages to optimise
- Content is the main lever
- Informational and local keywords
- Conversion is an enquiry form
- Site structure is simple and stable
eCommerce SEO
- Thousands of product and collection URLs
- Site architecture and crawl control are the main levers
- Commercial, transactional and long-tail product terms
- Conversion is a transaction, so CRO and page speed directly affect ROI
- Structure changes every time you add a product line
The Benefits
It's why a generalist SEO agency and a specialist eCommerce one get very different results out of the same store. It's also why we work almost exclusively with online retailers.
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How we run your eCommerce SEO
Technical Audit
We crawl your store properly and find out what Google is actually seeing: index bloat, duplicate content, crawl waste, speed, schema and structure. You get a prioritised list ranked by commercial impact, not by severity score.
Keyword & Commercial Mapping
We map your categories and products against the terms people use when they're ready to buy, and work out where the gaps and the quick wins sit. This is where we agree what "success" means in revenue terms, before any work starts.
Fix the Foundations
Our developers implement the technical work. Template changes, canonicalisation, speed, internal linking, schema. This is the phase most agencies outsource back to you, and it's the phase that decides whether anything else works.
Optimise & Create
Collection and product page copy rewritten and restructured. Supporting content built and linked into the pages it should feed. Then digital PR, to earn the authority competitive terms need.
Measure & Compound
Monthly reporting against organic revenue and commercial rankings. SEO compounds, so the work from month two is usually still paying in month twelve. This phase is about protecting what you've gained and finding the next opportunity.
FAQs
Straight answers to the questions that matter before you start the work
Most stores see movement in three to six months. The foundation work takes time. Search rewards those who fix the store properly.
Yes. Shopify, Shopify Plus, WooCommerce, Magento, and BigCommerce. The platform does not matter. The sale does.
Standard SEO chases rankings. We chase the sale. Every keyword is a question about buying intent. If the answer is no, we move on.
We start there. Crawlability, speed, and architecture come first. The hidden problems that keep your store off page one get solved before anything else.
Still have questions?
Talk to us directly and get a straight answer
Let's talk about your SEO
Book a 30-minute discovery call. No pitch deck, no pressure. We'll look at where your store ranks now, which searches are bringing in sales for your competitors, and whether we're the right agency to help you win them.
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