eCommerce PPC Agency | BAW Creative
We plan, create and run your Google, Meta and TikTok ads.
For D2C brands turning over £500K to £1.5M, where paid has stalled and nobody can say which channel is actually working.
Shopify Partner
Creative produced in-house
No long tie-ins
Trusted by eCommerce brands everywhere
Recent client results
What our paid media has done for eCommerce brands: more sales from the same budget, and less money spent on ads that don't sell.
Online sales in nine months, on the same ad budget
Online sales in a single quarter, on less ad spend
Better return on Meta ad spend after our rebuild
Higher average order value
You're spending more to sell the same amount
PPC gets harder every year. Costs go up, the platforms take more of the decisions away from you, and the reporting gets less believable the more of it you have. Most founders we speak to aren't short of activity. They're short of a straight answer about what that activity is doing.
ROAS is below where it needs to be and CAC keeps climbing
You're paying to put ads in front of people who have already bought from you
The ads have been running the same three pieces of creative for months
You have a Google person and a Meta person, and neither one knows what the other is doing
None of that means paid has stopped working for your brand. It means nobody is running it as one plan.
Ads that bring in new customers, and show you which ones
More sales from the same budget
We start by finding the spend that isn't working, then move it. Most accounts we look at are funding campaigns that reach people who were going to buy anyway.
A lower cost per new customer
We separate the customers you're winning from the ones you're re-buying, and we optimise for the first group. Existing customers are cheaper to reach through email. Which we can help with by the way, you can check out more on that here!
A straight answer every month
One report, one contact, one number you're judging us on. You'll know what we changed, what it cost and what came back.
How we set your paid media up
Step 1: Tracking and measurement first
Before we touch a campaign we go through how your sales are being recorded: conversion tracking, the Shopify and Google Ads connection, server-side tagging where it helps, and what's being double-counted. Paid media decisions are only as good as the numbers underneath them, so this comes first rather than last.
Step 2: Strategy
Now it's all about the strategy. Setting out the foundations for everything to follow. The beauty of having in-house email, SEO and creative specialists is that your ads always line up with the bigger picture.
Step 3: Account structure
We rebuild the account around how your catalogue actually sells. Shopping feed, campaign structure, budget split across Google, Meta and TikTok, and what each platform is there to do. Google catches people already looking. Meta and TikTok create the demand that sends them looking.
Step 4: Creative, made in-house
Our creative team develops ads that show your products at their best and give people a reason to stop, click and buy. We test different images, videos, messages and offers, then use what we learn to keep improving the campaigns.
Step 5: Reporting you'll read
You’ll see where your budget went and what it delivered, from sales and revenue to the campaigns and creatives driving them. We’ll explain what’s working, what we’re changing and what we recommend next.
One team, every channel, one plan
Joined up
Search, ads, email and content share one strategy and the same keywords, audiences and customer data. A marketing strategy, not a channel strategy.
We do the work
Strategy, creative and implementation, all of it ours. You're not being handed a plan to give to somebody else.
Tested on our brands
We run our own D2C brands. New tactics get tried there first, on our money, before they reach your account.
Commercial first
We track what makes money and explain it in plain terms. Not traffic, not impressions, not any other number that looks good in a deck.
Most PPC agencies work in a bubble. We tie your ads into your SEO and email, and report in the numbers you care about: sales, CAC and ROAS.
Most brands don't stop at ads
Paid is usually where we start, because it moves fastest. It isn't usually where brands stay. Once the ads are working, the next questions are always the same: how do we stop paying for traffic we could earn, and how do we sell to these customers again without buying them twice?
That's the Growth Package.
One plan across search, ads, email and content, run by the same team, and we decide where the budget goes based on what the numbers are telling us rather than what you bought at the start.
All focused on scaling long-term
Because who always wants to rely on one channel?
Let's look at your ad account
Book a 30-minute call. We'll go through what you're spending, what it's bringing back, and where the obvious waste is. You'll get a straight answer on whether paid is the right next investment for your brand, and we'll tell you if it isn't.
eCommerce PPC questions
Straight answers to the questions we hear most often from serious eCommerce brands.
How much should I be spending on ads?
It depends on your margin and your average order value more than your turnover. On the first call we'll look at your numbers and tell you if paid is the right place for that money at all, or if it should be going somewhere else first.
Which platforms do you run?
Google, including Shopping and Performance Max, plus Meta and TikTok. Which of them you need depends on your product and your margins, and we'd rather run two properly than four badly. That's a conversation for the first call.
Do you make the ad creative?
Yes, in-house. Our designers produce the static and video creative, which is the difference between testing new concepts every month and running the same three assets until they stop working.
How long before ads start working?
Paid is the fastest channel you have, but the first few weeks are spent gathering data rather than scaling. Expect to see the account stabilise in the first month and real decisions being made off your own numbers from month two. Anyone promising a specific ROAS before seeing your account is guessing.
Can you take over an account someone else built?
Usually, yes, and often that's better than starting again because the historical data has value. We'll go through what's there first and tell you honestly whether it's worth keeping or whether a rebuild will cost you less in the long run.
Do you only work with eCommerce brands?
eCommerce is what we specialise in. We take on other work where it fits, but D2C brands are where our team, our tools and our own brands point.
Still have questions?
Drop us an email or get in touch, we're sure we can help!
Read the latest thinking
Deep dives on flows, segmentation, and the craft of email revenue.
Trusted by eCommerce brands everywhere