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We facilitate your sales growth with our suite of marketing services.

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Our team

Building Scalable Ventures

Lewis Totty, Founder of BAW Creative
Lewis Totty
Founder

I run BAW, overseeing everything from strategy to delivery across our clients. I’m driven by seeing potential in people and brands early on, then helping shape that into clear direction, momentum, and long-term growth.

Will O'Keefe, Performance Marketing Director at BAW Creative
Will O'Keefe
Performance Marketing Director

I help lead BAW, working across client retainers, projects, and the growth of BAW itself. My role spans strategy, delivery, and how we scale, covering all aspects of building a business.

Lydia, Junior Ads Specialist at BAW Creative
Lydia Annetts
Junior Ads Specialist

I help look after and create paid ads for BAW clients on Meta and Google, from the first idea right through to optimisation.

Rebecca Jarvis, Email and Digital Marketing Executive at BAW Creative
Rebecca Jarvis
Email and Digital Marketing Executive

I’m a bit of a jack-of-all-trades at BAW, dipping into everything from SEO and PPC to my main love: planning and designing email campaigns for all our clients.

Esme Taylor, Junior SEO and PPC Specialist at BAW Creative
Esme Taylor
Junior SEO & PPC Specialist

As a junior SEO/PPC Specialist I do a range of tasks at BAW, from website design to Shopify builds and blog content.

Harry O'Brien, Brand and Content Designer at BAW Creative
Harry O'Brien
Brand & Content Designer

I work across identity, web, photography and film, which mostly means I sit between strategy and execution and make sure ideas don’t fall apart when they become real.

Ben Chadwick, SEO Lead at BAW Creative
Ben Chadwick
SEO Lead

I help BAW’s clients get found through technical SEO, content and link building. I also test how brands show up in AI search and LLMs as search habits change, focusing on turning that visibility into relevant traffic, sales and enquiries.

Rachel Knowles, PPC Specialist at BAW Creative
Rachel Knowles
PPC Specialist

I plan and manage paid ads for BAW’s clients, combining creative ideas with a love of getting stuck into the numbers. From strategy and ad copy to testing and optimisation, I help turn advertising budgets into more sales.

Izzy Clayton
Agency Marketing Manager

I manage BAW’s marketing, shaping our strategy, campaigns and partnerships to connect us with brands that need what we do best.

Ready To Grow Your eCommerce Brand?

Tell us where you are and where you want to be. Let’s talk about how your marketing can get you there.

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Insights

Read the latest thinking

Straight-talking eCommerce insights from the BAW team. Practical tips to attract customers, drive sales and keep them coming back.

SEO
5 Minutes

What Is Technical SEO and Why Does It Matter?

Discover what technical SEO is, why it matters and how improving your website’s speed, crawlability and performance can support better search rankings.
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Branding
5 Minutes

Build Brands to Last 

What does it take to build a brand that lasts? Discover why successful branding goes beyond logos and trends, and how research, customer understanding, storytelling and craft work together to create a strong, consistent brand that stands the test of time.
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PPC
5 Minutes

How Often Should Businesses Post on Social Media?

How often should your business post on social media? Discover recommended posting frequencies for Facebook, Instagram, LinkedIn and TikTok, plus practical tips for creating a consistent posting schedule that improves engagement without sacrificing content quality.
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