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Insights

Read the latest thinking

Straight-talking eCommerce insights from the BAW team. Practical tips to attract customers, drive sales and keep them coming back.

How the Instagram Algorithm Affects Organic Reach

Instagram’s algorithm decides which content each person sees, using different ranking systems across Feed, Stories, Reels and Explore. This guide explains how those systems work, why your organic reach might be dropping, and what businesses can do to reach more people. It also covers the metrics to track so you can tell whether your content is really working.

What Is A Digital Marketing Funnel?

Learn what a digital marketing funnel is, the key stages and how eCommerce brands use it to turn browsers into loyal, repeat customers.

The Best Shopify Apps for Conversion, AOV and Lifetime Value

Looking for the best Shopify apps to grow your eCommerce business? Explore the top tools for improving conversion rates, increasing average order value and building customer loyalty. From product reviews and upsells to email marketing and subscriptions, discover which apps are worth installing and how to choose the right ones for your store.