Short answer: you can't claim your business on ChatGPT yet.
On 6 November 2026, ecommerce analyst Juozas Kaziukėnas shared screenshots of an unreleased ChatGPT feature carrying a simple banner: "Claim your business in ChatGPT". OpenAI hasn't announced it, published a help page or given a launch date.
It still matters. The screenshots point to something like Google Search Console and Google Business Profile rolled into one, built for ChatGPT. If it launches as shown, brands will be able to see how often ChatGPT mentions them, control the facts it uses and run an agent that answers customer questions.
Here's what we know, what's still unconfirmed, and what UK ecommerce brands can do now so they're ready on day one.
What Is "Claim Your Business in ChatGPT"?
It's a tool that lets a verified business manage how it shows up in ChatGPT. It appears to sit within a wider Business Hub, and it's the closest thing yet to a Google Business Profile for AI search.
Three details are worth noting from the screenshots:
- It's labelled unreleased/beta, so it's still being built and could change before launch.
- You have to verify ownership first. The example given is connecting your Shopify store.
- There's no pricing, launch date or list of countries yet.
Kaziukėnas first posted it on LinkedIn. SEO consultant Lily Ray then shared it on X, and Search Engine Roundtable wrote it up the same day.
What the ChatGPT Business Tool Will Let You Do
The screenshots show three panels. Together they cover measurement, information and customer service.
See How Your Business Shows Up
You'll be able to track how often your business is mentioned in ChatGPT answers (impressions) and how many people click through to your site (clicks), charted daily. Until now, brands have relied on third-party tools to estimate this. This would be the first count straight from OpenAI.
Show Customers What You Offer
You'll be able to add your latest products and keep your business information current. For ecommerce brands, this is where product names, prices and availability come in.
Help Customers Make Decisions
This is the most interesting part. A business agent will answer customer questions inside ChatGPT, using context you control. In practice, that means giving ChatGPT your own version of the facts: delivery terms, returns, sizing, ingredients, whatever your customers ask about before they buy. We don't yet know what formats it will accept.
Can You Claim Your Business on ChatGPT in the UK?
Not yet, and nobody else can either. The feature hasn't launched in the US or anywhere else. OpenAI hasn't said which countries will get it first.
There is a useful signal, though. OpenAI's other new business perk, up to $50 a month in ChatGPT ad credits for ChatGPT Business workspaces, is open to accounts billed in the US, UK, Germany and France. UK businesses aren't automatically last in the queue.
Our view: expect a staged rollout, and expect early access to favour businesses that can verify quickly, such as Shopify stores. That's a prediction, not something OpenAI has confirmed. We'll update this post when it does.
How It Compares to Google Search Console and Google Business Profile
The ChatGPT tool combines parts of two Google products, plus something Google doesn't offer: an agent that talks to your customers.
- Google Search Console shows impressions, clicks and the searches behind them. It verifies your website, but you can't edit business details there.
- Google Business Profile lets you verify your business, edit its details and see how people find you.
- The ChatGPT business tool (as reported) shows daily impressions and clicks and lets you edit business and product details. It adds a customer-facing agent, but doesn't show the prompts behind your mentions.
The gap that matters most is prompt data. Search Console tells you which queries showed your page. Based on the screenshots, ChatGPT will tell you that you were mentioned, but not what people asked.
What Claiming Your Business Won't Do
Claiming your profile gives you control over your facts. It won't make ChatGPT recommend you.
- It won't replace your reputation. ChatGPT builds its answers from reviews, press coverage, Reddit threads, directories and other websites. A claimed profile adds your version of the facts alongside them, not instead of them.
- It won't show you the prompts. You'll see that you were mentioned, not the questions that triggered it. You'll still need prompt tracking to know which questions you're winning and losing.
- It won't fix a weak website. If your product pages are thin or your information is inconsistent across the web, ChatGPT will notice the mismatch.
Treat it the way you treat Google Business Profile: basic housekeeping that becomes a problem when it's missing, not a growth strategy on its own.
How to Get Your Business Ready Now
You can't claim yet, but you can do the groundwork so you're ready the day it opens. Most of this improves your AI search visibility today anyway.
- Check what ChatGPT says about you. Ask it the questions your customers ask before they buy: best options in your category, your returns policy, how you compare with competitors. Note anything wrong, missing or out of date.
- Get your Shopify data in order. Verification looks likely to run through Shopify for ecommerce brands. Clean up product titles, descriptions, prices, stock levels and structured data now.
- Make your facts match everywhere. Your website, Google Business Profile, Bing Places, marketplaces and social profiles should all say the same thing. ChatGPT compares sources, and mismatches cost you trust.
- Make sure Bing can find you. ChatGPT search draws on Bing's index. Set up Bing Webmaster Tools and submit your sitemap if you haven't.
- Write the answers your agent will need. Put delivery times, returns, sizing, materials, care and your most common pre-sale questions into one clear document. When the business agent launches, you'll have the context ready to give it.
- Decide who owns the claim. If you run several brands, sites or a parent company, agree now who verifies and under which name.
- Start tracking mentions now. Get a baseline from a prompt tracking tool so you can compare it with OpenAI's numbers when they arrive.
For one of our ecommerce clients, a premium dog kennel brand, the number of tracked searches where ChatGPT names the brand rose from 64 to 90 out of 183 between late September and late October. Over the same five weeks, Google's AI Overviews went from citing their site on about 7% of tracked search volume to about 43%.
Behind those numbers: we looked at what their customers ask AI tools, which is often different from what they type into Google, and built an AI search strategy around those questions. We're now working through it with them.
Stay Up to Date
This feature is moving fast, and the details could change week to week. Our founder, Lewis Totty, is tracking it closely and sharing updates on LinkedIn as soon as OpenAI confirms anything new, including when UK businesses can claim.
Connect with Lewis on LinkedIn
Get Your Brand Ready for ChatGPT
When the claim button appears, the brands with clean data, consistent facts and a clear story will get the most from it. Everyone else will be fixing the basics while competitors collect impressions.
BAW helps UK ecommerce brands get found across Google, ChatGPT and the rest of AI search. Want to know what ChatGPT says about your brand today, and what to fix before this launches? Book a call with our team.
.webp)
.webp)