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Straight-talking advice from the team behind high-performing brands and functional sites. No jargon. Just practical tips to help your business grow.

SEO

What Is Technical SEO and Why Does It Matter?

Discover what technical SEO is, why it matters and how improving your website’s speed, crawlability and performance can support better search rankings.
Ben Chadwick, SEO Lead at BAW Creative
Ben Chadwick
October 22, 2026
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5 Minutes

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SEO

How to Optimise Your Website for Local SEO

Want more local enquiries? Learn how to optimise your website for local SEO, improve Map Pack visibility, rank for service plus location searches and attract more customers in your area.
Esme Taylor, Junior SEO and PPC Specialist at BAW Creative
Esme Taylor
September 2, 2026
•
6 Minutes
Email

5 Automated Emails Every Online Store Should Be Sending

Want more consistent sales from your online store? Learn how to use email automation to build high-converting flows, send smarter campaigns, recover abandoned baskets and turn subscribers into loyal repeat customers.
Rebecca Jarvis, Email and Digital Marketing Executive at BAW Creative
Rebecca Jarvis
September 2, 2026
•
6 Minutes
SEO

What’s the difference between SEO and PPC?

Discover what’s the difference between SEO and PPC and how using both strategies together can increase visibility, drive traffic, and improve ROI.
Esme Taylor, Junior SEO and PPC Specialist at BAW Creative
Esme Taylor
September 2, 2026
•
6 Minutes
SEO

Why Is The Design Of A Website Important?

Your website is often the first interaction someone has with your brand. If it feels dated, confusing, or hard to use, people will assume the same about your business.
Esme Taylor, Junior SEO and PPC Specialist at BAW Creative
Esme Taylor
September 2, 2026
•
7 Minutes
SEO

404 Error Best Practice: How to Handle Broken Links

Learn more about the best way to handle 404 errors on your business’s site from the SEO experts at BAW Creative, a leading digital marketing company in Barnsley.
Will O'Keefe, Performance Marketing Director at BAW Creative
Will O'Keefe
September 2, 2026
•
5 Minutes
Branding

5 Signs It’s Time to Rethink Your Brand Identity

Learn the key signs your brand identity needs a refresh and how updated branding can help your business connect with the right audience. Discover how clear messaging and modern visuals build trust, improve your online presence and make your brand feel more aligned with who you are today.
Rebecca Jarvis, Email and Digital Marketing Executive at BAW Creative
Rebecca Jarvis
September 2, 2026
•
5 Minutes
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