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Straight-talking advice from the team behind high-performing brands and functional sites. No jargon. Just practical tips to help your business grow.

SEO

What Is Technical SEO and Why Does It Matter?

Discover what technical SEO is, why it matters and how improving your website’s speed, crawlability and performance can support better search rankings.
Ben Chadwick, SEO Lead at BAW Creative
Ben Chadwick
October 22, 2026
•
5 Minutes

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Branding

Branding Your Business Online

Explore strategies for effective online branding to enhance your business's visibility and trust.
Rebecca Jarvis, Email and Digital Marketing Executive at BAW Creative
Rebecca Jarvis
September 2, 2026
•
6 Minutes
eCommerce

Building a Responsive Website

Learn how to create a responsive website that enhances user experience and improves SEO.
Rebecca Jarvis, Email and Digital Marketing Executive at BAW Creative
Rebecca Jarvis
September 2, 2026
•
6 Minutes
SEO

How to Optimise for AI Search: A Guide to Generative AI Google Features

Learn how AI search works and how to optimise your website for Google's AI-powered search experiences.
Esme Taylor, Junior SEO and PPC Specialist at BAW Creative
Esme Taylor
September 2, 2026
•
5 Minutes
Email

How Tone of Voice Impacts Email Engagement

This blog explores how email tone of voice influences engagement, open rates, conversion and revenue. It explains the difference between tone and voice, outlines different tone types, and shows how to match your messaging to your audience and goals. With practical tips and ways to measure performance, it helps you improve your email marketing and get better results from every campaign.
Rebecca Jarvis, Email and Digital Marketing Executive at BAW Creative
Rebecca Jarvis
September 2, 2026
•
5 Minutes
SEO

Do Google Reviews Help SEO?

This blog explains how Google reviews boost your local SEO by improving visibility, trust and keyword relevance. It covers what Google looks for in high-quality reviews and how to collect, manage and optimise feedback to strengthen your online presence.
Esme Taylor, Junior SEO and PPC Specialist at BAW Creative
Esme Taylor
September 2, 2026
•
5 Minutes
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