Your website can shape how people see your business before they have even spoken to you. A Stanford study found that 46.1% of people mentioned a website's design when judging its credibility, showing just how much first impressions matter.
So, what makes a good website? It should look professional, be easy to use, work well on mobile and guide visitors towards taking action.
If your current site is falling short, a website redesign could help you improve:
- User experience
- Mobile usability
- Website speed
- Search visibility
- Your website conversion rate
What Makes a Good Website?
When asking what makes a good website, looks are only one part of the answer. Your site should make your business clear and help visitors find what they need.
A good website should have:
- A clear purpose
- Simple navigation
- Consistent branding
- Useful content
- Fast loading times
- Clear contact options
Most importantly, it should support your customers and your business goals.
8 Signs Your Website Needs a Redesign
1. Your Website Doesn’t Make a Strong First Impression
Visitors should understand your business within seconds of arriving on your website.
Look for:
- A clear headline
- Professional imagery
- A simple layout
- An obvious value proposition
If people cannot quickly work out what you offer and why they should choose you, they may leave.
2. Your Website Focuses on Your Business, Not Your Customers
Your website should focus on what your customers need rather than simply talking about your company.
Your content should cover:
- Problems you solve
- Benefits you provide
- Results customers can expect
- Reasons to choose your business
Put yourself in your customer's shoes and focus on the information they need to make a decision.
3. Your Website Is Difficult to Navigate
Visitors should be able to find important information without having to search through lots of pages.
Good navigation includes:
- Simple menus
- Clear page names
- A logical structure
- Helpful internal links
If people regularly struggle to find your services, prices or contact information, your website structure may need attention.
4. Your Website Doesn’t Work Properly on Mobile
Your website should work just as well on a mobile phone as it does on a desktop computer.
Check for:
- Readable text
- Easy-to-use buttons
- Simple menus
- Quick loading times
- Easy forms
Poor mobile usability is a clear sign that a website redesign could be needed.
5. Your Website Looks Outdated or Inconsistent With Your Brand
Your website should represent the business you are today, not the business you were several years ago.
Check whether your site has:
- Current branding
- Consistent colours
- Professional photography
- A consistent tone of voice
- Clean page layouts
If your business has changed but your website has not, a website redesign can help bring the two back in line.
6. Your Website Conversion Rate Is Too Low
Your website conversion rate measures how many visitors complete an action, such as making an enquiry, booking a call or buying a product.
A low website conversion rate could be linked to:
- Weak calls to action
- Long forms
- Unclear service pages
- A lack of customer reviews
- Confusing user journeys
Improving your website conversion rate gives your website a better chance of turning existing traffic into real business.
7. Your Website Is Slow or Technically Underperforming
Slow pages and technical problems can frustrate visitors and make your business look less professional.
Check for:
- Large, uncompressed images
- Broken links
- Forms that do not work
- Outdated plugins
- Slow page loading
A website redesign can give you the chance to address technical problems that have built up over time.
8. Your Website Isn’t Bringing in Enough Organic Traffic
Your website needs to help search engines understand your business if you want potential customers to find you.
Good SEO should include:
- Useful page titles
- Relevant keywords
- Clear headings
- Internal links
- Helpful content
- Descriptive image alt text
If your website receives little organic traffic, reviewing its content and structure should form part of your website redesign.
In Conclusion: Is It Time for a Website Redesign?
In conclusion, a good website should make your business clear, help visitors find information and give them a simple next step.
If your website is showing several of the signs above, a website redesign could help address:
- Outdated design
- Poor mobile usability
- Confusing navigation
- Slow loading speeds
- Low search visibility
- A poor website conversion rate
Knowing what makes a good website gives you a useful benchmark for deciding what needs to change.
Ready to improve your website? Get in touch with BAW Creative to discuss your website redesign.
