Our team

Building Scalable Ventures

Lewis Totty
Founder, Creative Director

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About Me

I run BAW, overseeing everything from strategy to delivery across our clients. I’m driven by seeing potential in people and brands early on, then helping shape that into clear direction, momentum, and long-term growth.

I care about progress, raising standards, and building teams and brands that move forward properly.

Something interesting:
I'm an international athlete...aka I've done a few Hyrox competition's overseas.

Coffee order:
Flat White, or a Cortado. Origin Coffee is my go-to! 

Will O'Keefe
Performance Marketing Director
Junior Ads Specialist
Esme Taylor
Junior SEO & PPC Specialist

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About Me

As a junior SEO/PPC Specialist I do a range of tasks at BAW, from website design to Shopify builds and blog content.

Seeing client’s ideas come to life through a website and how SEO supports their business growth really motivates me.

Something interesting:
I can crack pretty much everything - fingers, back, knees (much to everyone’s else’s horror)

Coffee order:
Definitely a Vanilla Latte

Hannah Chapman
Growth and Sales Manager

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About Me

My role combines networking to find clients BAW can make a difference and impact to. As well as being another point of contact for our clients, helping with any questions, managing projects progression within our team and ultimately ensuring everyone's happy.

A little cliche but seeing our clients reactions and hearing what a difference BAW has made to their business.

Something interesting:
Are you a dog person? Because me too... I have two dachshunds I don't stop talking about.

Coffee order:
Got to be a Caramel Latte. Always.

Rebecca Jarvis
SEO & PPC Specialist
About Me

I’m a bit of a jack-of-all-trades at BAW, dipping into everything from SEO and PPC to my main love: planning and designing email campaigns for all our clients.

Results motivate me, I find it fascinating looking at how something I've planned/designed works in real life. Seeing real time engagement & conversions coming in never gets old.

Something interesting:
I've been to every country in Europe (mainly on weekends while working full time, annual leave hates to see me coming).

Coffee order:
Pumpkin Spice Latte (all year round if possible!).

Tyler Smith
SEO Specialist

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About Me

As an SEO Specialist, it's my responsibility to oversee our online content to ensure it appears in search results. This includes Google of course, but the world of search is rapidly evolving and covers aspects of your business you might not expect. On a day-to-day basis, my role includes making clients websites load faster, helping clients build a presence on popular industry sites, and optimising page content to appear in both traditional and AI search results.

I’m currently working on some behind-the-scenes projects at BAW that involve smart tech, big ideas, and a lot of testing. Can’t say much yet, but it’s aimed at changing how we approach SEO in a very practical way.

Fun fact:
I have watched far too much Star Trek. To the point where I could go on a lengthy diatribe about why the Enterprise NCC-1701-B is by far the best iteration of the iconic ship, seamlessly blending the Roddenberry-era flat saucer section with the superior Berman-era Twin Nacelles design. I'll spare you for now, but I wouldn't ask me about this in the office unless you have an hour or two spare...

Coffee order:
I take my coffee black, with no sugar. I switch to cold brew or iced coffee the few days a year that it's warm in the UK.

Harry O'Brien
Brand & Content Designer

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About Me

I’m a Brand & Content Designer. I work across identity, web, photography and film, which mostly means I sit between strategy and execution and make sure ideas don’t fall apart when they become real.

I like turning ideas and concepts into clear stories. I’m motivated by work that has meaning, a bit of intelligence behind it, and doesn’t assume the audience needs everything explained twice.

Fun fact:
I once created a viral meme. It was all downhill from there.

Coffee order
Double espresso, when in Rome. Otherwise: Cortado.