Our team

Building Scalable Ventures

Lewis Totty - Founder, Creative Director
Lewis Totty
Founder, Creative Director

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About Me

I run BAW, overseeing everything from strategy to delivery across our clients. I’m driven by seeing potential in people and brands early on, then helping shape that into clear direction, momentum, and long-term growth.

I care about progress, raising standards, and building teams and brands that move forward properly.

Something interesting:
I'm an international athlete...aka I've done a few Hyrox competition's overseas.

Coffee order:
Flat White, or a Cortado. Origin Coffee is my go-to! 

Will O'Keefe - Performance Marketing Director
Will O'Keefe
Performance Marketing Director
About Me

I help lead BAW, working across client retainers, projects, and the growth of BAW itself. My role spans strategy, delivery, and how we scale, covering all aspects of building a business.

I’m driven by continuous long-term growth and the challenge of strategising how to achieve it, both for the brands we work with and for BAW itself.

Something Interesting:
I’m also pretty into fitness and to some people, I am known as “coach”

Coffee order:
Flat White or Cortado

Junior Ads Specialist
About Me

I help lead BAW, working across client retainers, projects, and the growth of BAW itAs a Junior Ads Specialist, I look after paid ads for BAW clients on Meta and Google, from the first idea right through to optimisation.

I love the creative side of ads, seeing exciting ideas come to life and the impact they have on brands really motivates me.

Something Interesting:
You’ll either find me on a yoga mat trying to stay upright, or relaxing watching Gilmore Girls for the millionth time.

Coffee order:
Hot chocolate over coffee, every time! Add cream and marshmallows and I’m happy.self.

Esme Taylor - Junior SEO & PPC Specialist
Esme Taylor
Junior SEO & PPC Specialist

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About Me

As a junior SEO/PPC Specialist I do a range of tasks at BAW, from website design to Shopify builds and blog content.

Seeing client’s ideas come to life through a website and how SEO supports their business growth really motivates me.

Something interesting:
I can crack pretty much everything - fingers, back, knees (much to everyone’s else’s horror)

Coffee order:
Definitely a Vanilla Latte

Growth & Sales Manager
Hannah Chapman
Growth and Sales Manager

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About Me

My role combines networking to find clients BAW can make a difference and impact to. As well as being another point of contact for our clients, helping with any questions, managing projects progression within our team and ultimately ensuring everyone's happy.

A little cliche but seeing our clients reactions and hearing what a difference BAW has made to their business.

Something interesting:
Are you a dog person? Because me too... I have two dachshunds I don't stop talking about.

Coffee order:
Got to be a Caramel Latte. Always.

Rebecca Jarvis - SEO & PPC Specialist
Rebecca Jarvis
Email and Digital Marketing Executive
About Me

I’m a bit of a jack-of-all-trades at BAW, dipping into everything from SEO and PPC to my main love: planning and designing email campaigns for all our clients.

Results motivate me, I find it fascinating looking at how something I've planned/designed works in real life. Seeing real time engagement & conversions coming in never gets old.

Something interesting:
I've been to every country in Europe (mainly on weekends while working full time, annual leave hates to see me coming).

Coffee order:
Pumpkin Spice Latte (all year round if possible!).

Harry O'Brien - Brand & Content Designer
Harry O'Brien
Brand & Content Designer

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About Me

I’m a Brand & Content Designer. I work across identity, web, photography and film, which mostly means I sit between strategy and execution and make sure ideas don’t fall apart when they become real.

I like turning ideas and concepts into clear stories. I’m motivated by work that has meaning, a bit of intelligence behind it, and doesn’t assume the audience needs everything explained twice.

Fun fact:
I once created a viral meme. It was all downhill from there.

Coffee order
Double espresso, when in Rome. Otherwise: Cortado.