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Straight-talking advice from the team behind high-performing brands and functional sites. No jargon. Just practical tips to help your business grow.

SEO

What Is Technical SEO and Why Does It Matter?

Discover what technical SEO is, why it matters and how improving your website’s speed, crawlability and performance can support better search rankings.
Ben Chadwick, SEO Lead at BAW Creative
Ben Chadwick
October 22, 2026
•
5 Minutes

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PPC

Meta Ads AI Connectors Explained: What Marketers Need to Know

Meta Ads AI Connectors allow AI tools like ChatGPT and Claude to connect directly to Meta Ads accounts using live campaign data. This article explains how they work, their benefits for reporting and campaign management, and the limitations marketers should understand before adopting AI-powered advertising workflows.
Lydia, Junior Ads Specialist at BAW Creative
Lydia Annetts
September 2, 2026
•
4 Minutes
eCommerce

How Much Does an eCommerce Website Cost?

Discover the true cost of building an eCommerce website in 2025. Learn about platform options, design, hosting, and more with expert insights from BAW Creative.
Will O'Keefe, Performance Marketing Director at BAW Creative
Will O'Keefe
September 2, 2026
•
9 Minutes
SEO

Content Marketing Strategies

Explore effective content marketing strategies to engage your audience and drive action.
Esme Taylor, Junior SEO and PPC Specialist at BAW Creative
Esme Taylor
September 2, 2026
•
6 Minutes
eCommerce

How to Use Email Marketing to Drive Repeat eCommerce Sales

Many online shops struggle to turn first time buyers into returning customers, even when their products are strong. This blog explains how email marketing can help by strengthening communication at key moments, from transactional emails to post purchase follow ups and regular updates.
Rebecca Jarvis, Email and Digital Marketing Executive at BAW Creative
Rebecca Jarvis
September 2, 2026
•
4 Minutes
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SEO

Shopify SEO: A Beginner's Guide

Learn how to improve Shopify SEO with keyword research, on-page and technical SEO, product optimisation and practical tips to boost organic visibility.
Esme Taylor, Junior SEO and PPC Specialist at BAW Creative
Esme Taylor
October 3, 2026
•
4 Minutes
PPC

How Businesses Can Use Facebook & Instagram Ads Effectively

Learn how businesses can use Facebook & Instagram ads effectively to increase brand awareness, reach the right audience and improve campaign performance through stronger targeting, creative and optimisation strategies.
Lydia, Junior Ads Specialist at BAW Creative
Lydia Annetts
September 2, 2026
•
5 Minutes
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